Pop Tech: 2012 Camden Intro

Created for the Pop Tech 2012 Camden conference, this animated show open is built around a 3D representation of the “Ball & Cup” metaphor — often used to visualize resilience vs. stability. The ball is attracted to the valleys (instability) and has to demonstrate resilience to escape. This was the first time I used Cinema 4D in a project, so the 3D is pretty basic. I still love the story though.

Client: Pop Tech
Agency: Proton

Pop Tech “Camden 2012 Intro”